Information about Cookies
What are cookies?
A cookie is a piece of data that is placed on an internet user's computer memory. The information the
cookie contains is set by a website's server and it can be used when the user visits the website.
Cookies are designed to remember things that an internet user has done whilst on a website in the past,
which can include putting products in a basket, logging in, or clicking on links.
Cookies are not dangerous. They are not computer programs and cannot be used to circulate viruses.
The cookies we use on our website are used in many ways, including:
- To keep a record of the products you've put in your shopping bag for next time you visit
- To make personalised product recommendations, based upon your previous times you've shopped on the website
- To remember your preferences
- To find out what the website doesn't do well and make improvements to it in future
- Allow you to share pages with social networks like Facebook; and
- Make sure advertising on other websites is relevant to you
Types of cookies
Session (or Transient) Cookies
Session cookies are stored in your computer's memory for the length of your browsing session. They
become inaccessible after the session has been inactive for a time and are automatically deleted
from your computer when the browser is closed. They allow you to move from page to page without
having to log-in repeatedly.
Persistent (or Permanent) Cookies
Persistent cookies are stored on the user's computer memory and are not deleted when the browser is
closed. They are used to keep your preferences for the website, so that they will be remembered for
next time you visit the website. They are also used to collect information about the numbers of
visitors, the average time spent on a particular page and analyse shopping behaviour on the website.
This information is used to find out how the well the website works and where it can be improved.
Flash Cookies (or Locally Shared Objects)
You will probably have Adobe Flash installed on your computer. Many websites that contain Flash can
also store small files on your computer that are used in the same way as cookies. Website choose to
use Flash Cookies as these can hold more information than regular cookies
Websites choose to use Flash Cookies as these can hold more information than regular
cookies.When you delete cookies via your browser, your Flash cookies are unlikely to be
affected. A website may therefore still recognise your preferences if it used a Flash cookie to
save them initially.
Sharing with social networks
If you use the buttons that allow you to share products and content with your friends via social
networks like twitter and facebook, these companies may set a cookie on your computer memory. Find
out more about these here:
For further information about cookies visit Mehr über Cookies erfahren Sie unter cookies.insites.com